Broner Metals Solutions

Obtaining the optimum balance between productivity and customer service is best achieved by making sure sales planning and supply-chain planning is an integrated process, which balances the production constraints and restrictions of the supply chain with the most lucrative products and markets.

Demand volumes and prices vary significantly over time and these market cycles are difficult to predict based on historic trends. Broner Demand Modeller is a demand planning tool that allows useful historic information, such as product mix, to be combined with the latest information on market trends and customer forecasts to generate a realistic prediction of demand for each product and client.

Accurate sales forecasts are essential to generate a good demand plan. Broner Demand Collaboration allows sales offices and customers direct access to input or edit the latest versions of their own sales or demand forcasts.

Balancing supply and demand requires decision support tools that allow economic or production scenarios to be evaluated during Sales and Operation planning process. Broner Business Optimizer is a modelling tool that maximises profit and equipment utilisation based on demand volumes and price, supply chain manufacturing and logistics capacities, process constraints and restrictions.